Tag: CTV campaigns

Measured Data Reveals CTV Delivers Strong Incremental ROAS Despite Minimal Spend

August 28, 2025

New Measured Insights Report underscores that without incrementality measurement, CTV’s true business contribution cannot be reliably understood Measured, the AI-powered marketing effectiveness platform trusted by

StackAdapt Launches AI-Powered Assistant Ivy for Faster Data-Driven Decisions

July 11, 2025

StackAdapt, the leading technology company in advertising and marketing, announced the launch of Ivy, a new in-platform AI assistant designed to help agencies and brands

Samsung Ads Reimagines CTV Advertising With Interactive and Game-Based Ad Format

June 11, 2025

Innovative ad format offers advertisers a new way to reach engaged audiences that delivers a 53% lift in unaided brand recall Samsung Ads has announced

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Tag: CTV campaigns

Measured Data Reveals CTV Delivers Strong Incremental ROAS Despite Minimal Spend

StackAdapt Launches AI-Powered Assistant Ivy for Faster Data-Driven Decisions

Samsung Ads Reimagines CTV Advertising With Interactive and Game-Based Ad Format

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