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The Enterprise Guide on Innovation and Security with Generative AI

Tag customer engagement

Iterable Launches AI Query Summary to Enhance Marketing Campaign Execution

Iterable Launches AI Query Summary to Enhance Marketing Campaign Execution

Iterable, the AI-powered communication platform, announced AI Query Summary, a groundbreaking addition to its Smart Segmentation feature set that helps marketers instantly understand and explain complex audience queries. Built using Amazon Bedrock from Amazon Web Services (AWS), this generative AI innovation transforms…

Coforge and Nylas Partner to Revolutionize Salesforce Customer Scheduling

Coforge Limited, a global digital services and solutions provider, announced a strategic partnership with Nylas, a leading provider of communications APIs, to redefine customer engagement and operational efficiency within the Salesforce ecosystem. This collaboration brings together Nylas’ advanced communication infrastructure…

Ibex Appoints Ricky Fields as Global Head of Business Development for Wave IX

Industry veteran to drive go-to-market strategy for award-winning AI-powered CX solutions ibex, a leading global provider of business process outsourcing (BPO) and AI-powered customer engagement technology solutions, announced the appointment of Ricky Fields as Global Head of Business Development for…

What Is MarTech? Unlocking the Power of Marketing Tech

What is MarTech? A Complete Guide to Marketing Technology

Introduction In today’s digital landscape, marketing transcends mere visibility; it’s about delivering timely, relevant, and personalized experiences. Enter MarTech—short for marketing technology—which encompasses the tools and platforms that empower businesses to engage customers effectively, analyze data insights, and optimize campaigns…