
What Marketers Need to Know About OpenAI’s Prism Platform
OpenAI’s Prism launch is positioned as a free, AI-native workspace for scientific writing and collaboration powered by GPT-5.2. It integrates drafting, real-time editing, LaTeX typesetting,

OpenAI’s Prism launch is positioned as a free, AI-native workspace for scientific writing and collaboration powered by GPT-5.2. It integrates drafting, real-time editing, LaTeX typesetting,

Cars Commerce has announced a new collaboration with Del Grande Dealer Group (DGDG) and Salesforce to introduce a next-generation automotive CRM designed to modernize dealership

As enterprises look to move beyond scripted automation and fragmented customer experience tools, Omilia has introduced a new platform aimed at redefining how AI operates

As enterprises grapple with surging content demands and rising expectations for personalized customer experiences, Cognizant announced an expanded strategic collaboration with Adobe aimed at accelerating

Retail media networks are entering a new phase as retailers look for greater flexibility, stronger performance, and faster innovation without overhauling their existing technology stacks.

Customer experience has become a defining differentiator in the MarTech and web infrastructure landscape, and WP Engine is doubling down on that priority as customer

As e-commerce brands look for more precise ways to recognize customers and drive measurable revenue growth, identity based personalization is becoming a critical differentiator across

The expansion of AI powered communications platforms is reshaping how organizations engage customers and support employees, and TELUS and RingCentral Expand Business Connect at a

Recognition from major cloud providers is becoming an important signal of trust as retailers modernize their technology stacks, and Bloomreach Achieves AWS Retail Competency Status

The Digital Commerce and Commerce Media Outlook for 2026 signals a major rethinking of how brands engage consumers at the point of purchase, as relevance

The launch of a new Customer Data Platform marks a significant moment for automotive retail as dealers face rising expectations for personalization, data accuracy, and

As brands accelerate toward AI-driven personalization and real-time customer engagement, reliable data activation has become a strategic requirement rather than a back-end concern. This shift

Holiday returns have become one of the most critical pressure points in retail customer experience, and new research suggests shoppers are increasingly open to artificial

As enterprises struggle to turn customer insights into real business impact, Medallia and Ada are joining forces to close the gap between understanding customers and

As enterprises race to adopt artificial intelligence in customer care, many CX leaders face a difficult balance between innovation and risk. Liveops has introduced LiveNexus,

As enterprises look to modernize customer experience operations with greater automation and intelligence, conversational AI is becoming a central pillar of CX transformation. In that

As customer experience becomes a primary competitive differentiator, organizations are under pressure to turn feedback into action faster and more consistently. Deeto has announced a

Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll
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