Truthfully, marketing teams get an adrenaline rush from the process of acquisition. The excitement of a brand-new customer base, new leads, and the sudden peaks
Affinitiv, a leading provider of software and lifecycle marketing solutions for automotive manufacturers, dealers, and groups, has appointed Sharon Kitzman as Chief Executive Officer, effective
The long-standing tradition of deep discounts as the primary driver of Black Friday-Cyber Monday (BFCM) sales is facing a significant challenge, according to a new
New research commissioned by Klaviyo and conducted by Forrester Consulting reveals a significant collaboration gap between marketing and service teams within B2C organizations, despite shared
Thryv for HVAC helps businesses attract leads and grow recurring revenue Thryv Holdings, Inc., provider of the leading small business marketing and sales software platform,
Aligning brand and customer experience empowers companies to outperform competitors, achieve up to 3.5x revenue growth, and earn higher customer retention and loyalty According to Forrester’s
Commissioned by Zeta Global, the study reveals a gap between planning and enterprise readiness, reinforcing the need for new tools and technologies that make AI
New data from Mural reveals the challenges go-to-market teams face in meeting business objectives due to breakdowns in collaboration. Mural, the leading visual collaboration platform,
Gainsight, the retention engine powering the world’s most customer-centric companies, announced the launch of Atlas—a new generation of AI agents purpose-built to help companies guide
U.K.’s Leading Food and Beverage Wholesaler Boosts Company Growth by 21 Percent U.K. food and beverage wholesaler Country Fare Foodservice has deployed SugarCRM’s sales-i, enabling
Research highlights how small businesses are investing in marketing and embracing AI to stay competitive Marketing challenges from brand awareness to customer retention are the
Hawaiian Bros scales direct catering nationwide with Lunchbox, unifying operations and unlocking first-party data across all corporate locations. Hawaiian Bros Island Grill, the award-winning fast casual
The integration of rehook.ai’s innovative promotions engine unifies analytics, engagement, and promotions, boosting AI-driven campaigns and customer retention CleverTap, the all-in-one engagement and retention platform,
The automation builder streamlines complex business logic into dynamic automated workflows with a visual canvas, flexible conditions, formulas, and full customization Wix.com Ltd., the leading SaaS
Research shows marketers want a solution that couples an integrated partner management platform and guidance services Ansira Partners, Inc., an independent global marketing technology and
Seismic closed its first full fiscal year of profitability, capped off by its best quarter of international bookings in company history Seismic, the global leader
Mobile shopping, accounting for 62% of all purchases, is driving growth of SMS and Email marketing with over 200 brands using Attentive for tailored customer
Snowflake enables the travel and hospitality industry to harness the power of the AI Data Cloud to transform operations and deliver exceptional customer experiences Snowflake,
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