MarTech Secrets Behind Retail’s Holiday Shopping Wins in 2025
October 2, 2025
One of the most important pointers that the 2025 holiday season underlined is the fact that MarTech is no longer just an ancillary tool but
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Tag: data-driven marketing
Mutinex Expands Open-Source MMM Validation Framework to North America
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Mutinex, a recognized leader in marketing mix modeling (MMM) solutions, has announced the launch of its Open Source MMM Validation Framework in North America, following
Mudd Advertising Acquires Dealertrend To Boost Automotive Marketing Techn Innovation
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Mudd Advertising announced its acquisition of DealerTrend, Inc., a Reno, Nevada–based automotive technology company known for its dealer websites, inventory management, and API-driven digital solutions. Founded in 2001,
PAN Names New UK Managing Director as Clients Expand Across Global Markets
September 12, 2025
PAN, a global integrated data-driven marketing and PR firm for B2B tech and healthcare brands, announced the appointment of Catherine Coffey as Managing Director of its
Wiland Launches RapidPost for Fast, Targeted Direct Mail
August 1, 2025
Wiland, Inc., a leading data-driven marketing solutions provider, has introduced RapidPost™, a cutting-edge direct mail program designed to quickly deliver precise, small-format mailings to carefully
AlikeAudience Launches AURAR on Snowflake Marketplace
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AlikeAudience has launched AURAR, a revolutionary data collaboration tool now available in the Snowflake Marketplace, designed specifically to empower marketers by enabling seamless, secure, and
Cardlytics Unveils Enhanced Customer Insights Dashboards in the Cardlytics Insights Portal
July 16, 2025
Cardlytics Inc., a leader in data-driven marketing solutions, announced the general availability of three new customer insights dashboards within the updated Cardlytics Insights Portal .
The Acacia Group Backs Common Thread Collective to Boost E-Com Growth
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The Acacia Group, investors in transformative technology and services companies, has announced a strategic partnership with Common Thread Collective, a top growth agency for direct-to-consumer e-commerce
Samba TV and Acxiom Announce Massive 40 Market Global Expansion
June 11, 2025
Acxiom Selects Samba TV’s Semasio Platform to Power Identity, Contextual and Data-led Activation Globally Samba TV, the global leader in AI-driven media intelligence, announced its
Truthset Introduces Data-Rated Audiences for Next-Level Marketing Precision
April 30, 2025
Pioneering solution empowers brands to save on costs, improve audience targeting, and achieve better marketing outcomes. Truthset, the leading data validation company, introduced Data-Rated Audiences
Latest Marketing Tech Insights: Trends and Innovations Roundup
April 22, 2025
Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll
Blue Mountain Solidifies Executive Leadership With Seasoned GTM Appointments
April 21, 2025
Industry & GTM Stalwarts Keith Pensabene and Christian Rockwell join leadership team, bringing extensive expertise in scaling technology businesses within the Life Sciences sector Blue
TransUnion Appoints Brian Silver Executive Vice President of Marketing Solutions
April 21, 2025
Digital advertising leader will drive business development for TruAudience line of solutions Brian Silver joined TransUnion as Executive Vice President of Marketing Solutions, effective April
New SVP Joins SmartBear to Lead Growth Marketing
April 16, 2025
Kristine Hunt brings 20+ years of experience leading high-impact growth strategies to the SVP of Growth Marketing position SmartBear, a leading provider of software quality
Main Street Innovation, Smarter Marketing, Deeper Engagement
April 15, 2025
Main Street, Inc. Launches Connect: A Modern Marketing Solution for Community-Based Financial Institutions Main Street, Inc., a trusted provider for community banks and credit unions,
Genius Sports Adds Deep Blue Audience Intelligence to FANHub
March 28, 2025
Women’s Basketball Tournament Season Marks the Launch of a Collaboration Between Deep Blue, Precise, and Genius Sports Deep Blue Sports + Entertainment announced the launch
Skydeo and AnalyticsIQ Partner to Enhance Predictive Audiences in SAM
March 20, 2025
Skydeo, a leader in predictive audience data, is excited to announce a new partnership with AnalyticsIQ, a leading predictive data innovator. This collaboration integrates AnalyticsIQ’s deep
Apply Digital Acquires Ragnarok to Enhance Customer Engagement
March 6, 2025
Apply Digital, the digital transformation partner for global brands, has acquired personalization and MarTech agency Ragnarok for an undisclosed sum. The deal enhances Apply Digital’s
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