Northbeam has introduced a groundbreaking attribution model designed to give marketers a comprehensive, verifiable view of how digital ads lead to real sales. Called the
Omneky, the Gen AI command center for smarter digital ads, announced the launch of Smart Ads, a revolutionary new feature designed to transform how brands
Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll
Adobe announced the general availability of Adobe Real-Time CDP Collaboration in the U.S., a new offering that enables advertisers and publishers to tackle a changing
Trust dynamic not the only shift for younger generations For years, word-of-mouth has played a critical role in the marketing success of small businesses. New
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