Marketers’ confidence in measurement has plateaued at a time when it should be rising, according to new research from TransUnion and EMARKETER. The study, The True
72% of marketers reuse or slightly modify assets across platforms, while just 25% tailor creative for both social and CTV, revealing a major opportunity in
Advertisers can now attribute store visits to podcast and streaming radio ads, setting a new standard for audio ad performance GroundTruth, the media platform known
MindgruveMacarta, a global performance marketing, retail media and data-tech company, has officially become one of EMARKETER’s first retail media data partners in LATAM. This exciting partnership enables
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