As brands search for high engagement media environments that deliver measurable advertising impact, women’s sports advertising is increasingly emerging as a powerful channel within the
As television advertising becomes more fragmented across linear, streaming, and programmatic environments, marketers are under increasing pressure to understand performance faster and with fewer resources.
As advertisers demand clearer proof of performance across streaming and linear environments, outcomes based measurement is becoming essential to the future of TV advertising. EDO
A comprehensive new study has revealed a significant performance gap in television advertising, showing that commercials aired on Spanish-language channels generate substantially higher levels of
New research combines EDO’s TV outcomes data and Affinity’s Fansactions™ to reveal that creative quality, strategic sports buys, and DMA optimization drive higher QSR TV
For the first time, advertisers can measure and optimize CTV campaign effectiveness using EDO’s syndicated outcomes data in a programmatic platform EDO, the TV outcomes
Women’s sports continue to break records as TV viewership surges 131% year-over-year, generating significant business outcomes for advertisers like SKIMS, Marco’s Pizza, and CarMax TV
EDO, the TV outcomes company,and Chalice, a leader in custom AI-powered adtech, announced that EDO’s outcomes data are now available in Chalice’s platform to optimize Connected
Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll
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