
Experiential Marketing Defined: How to Create Memorable Brand Moments
Introduction: Why Brands Need Experiences, Not Just Ads The last time you really remembered a brand, it was probably not because of a digital ad

Introduction: Why Brands Need Experiences, Not Just Ads The last time you really remembered a brand, it was probably not because of a digital ad

Impact XM, a global experiential marketing agency specializing in strategy-driven brand experiences, has announced its acquisition of Touch Associates, a UK-based B2B brand experience agency.
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