Black Friday and Cyber Monday remain the biggest moments in retail, with significant pressure on brands in 2025. Tariffs and high financing costs are squeezing
Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll
Marketing teams are under pressure to prove performance – but most can only show a fraction of their true impact. As sales shift to Amazon,
Fospha, a full-funnel marketing measurement platform, has launched its groundbreaking Glow Report, providing marketers with the first causal framework connecting brand investment to real financial
Fospha, the full-funnel marketing measurement platform, has launched its latest research uncovering the key to maximizing Google Performance Max (PMAX) and Paid Search performance in
New research from Fospha, the full-funnel marketing measurement platform, finally shows how to quantify the “halo effect” – the previously hidden impact of direct-to-consumer (DTC)
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