
GBK Collective Names Rebecca Szew Chief Client Officer
As brands increasingly rely on advanced analytics and consumer insights to guide growth strategies, GBK Collective has strengthened its leadership team with a senior appointment

As brands increasingly rely on advanced analytics and consumer insights to guide growth strategies, GBK Collective has strengthened its leadership team with a senior appointment

AI adoption in Marketing and Sales tripled, from 20% in 2023 to 62% in 2024, with AI usage in Operations, HR, Purchasing, and Procurement doubling
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