As marketers push for more consistent measurement and outcome based optimization across channels, the digital advertising industry is facing growing integration complexity. IAB Tech Lab
As artificial intelligence becomes more deeply embedded in how advertising is planned, bought, and delivered, the industry is confronting a new challenge of scale without
New Specification Standardizes Deal Synchronization and Increases Transparency into Seller, Packager, and Curator Roles; Open for Public Comment Through January 31, 2026 IAB Tech Lab,
Primis, the leading video discovery platform, has achieved Open Measurement SDK Web Video Integration Validation Compliance from the IAB Tech Lab for the third consecutive
New Standard Advances Efficiency and Agentic Interoperability Across Programmatic Advertising; Open for Public Comment Until January 15, 2026 IAB Tech Lab, the global digital advertising
Get seller-level insights on genuine CTV and mobile device inventory to protect against ad fraud and to improve measurement quality. IAB Tech Lab, the global digital advertising
Enhancing Interoperability, Safeguards, and Predictable Updates to Strengthen Regulatory Confidence and Support Compliance; Open for Public Comment Through December 1, 2025 IAB Tech Lab, the
Recently, a deep learning-based intelligent advertising platform BIGO Ads has once again passed the compliance certification of the IAB Tech Lab Open Measurement SDK (OM SDK),
The IAB Tech Lab, a global leader in digital advertising technical standards, has launched the AI Content Monetization Protocols (CoMP) Working Group to develop new
IAB Tech Lab, the global body setting technical standards for digital advertising, has announced the release of new mappings and implementation guidance that link Content
The IAB Tech Lab, a global authority on digital advertising technical standards, has unveiled its Live Event Ad Playbook, designed to support and simplify ad
New Initiative Calls on Industry to Standardize Containerization Technology in Open RTB for Efficient and Scalable Ad Tech Deployment IAB Tech Lab, the global digital
June 4 in New York City – A Frontline Look at the New Rules of Digital Advertising As digital advertising enters a new era shaped by AI, privacy
Integral Ad Science, a leading global media measurement and optimization platform, announced its Chief Product Officer (CPO), Srishti Gupta, has been appointed to IAB Tech
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