Intent Data, Attribution Myths, and the Final Failure of AI-Led Marketing By the time marketing teams reach for intent data and advanced attribution, something has
How Marketing Systems Became Efficient and Fragile Marketing automation was supposed to be the stabilizer. It promised scale without chaos, consistency without bloat, and leverage
Today’s MarTech Top Voice: Informa TechTarget, Chief Marketing Officer, John A. Steinert. In the latest installment of our MarTech Top Voice series, we host MarTech
TechTarget, Inc., a leading growth accelerator for the B2B Technology sector, announced a 41% expansion of its proprietary intent data. Already named an established leader
Today’s MarTech Top Voice: Forrester VP, Principal Analyst Terry Flaherty. In this exclusive MarTech Insights Tech Top Voice Interview, we are with Terry Flaherty, Vice
Intentsify ranks No. 3462 on the 2025 Inc. 5000 list of the fastest-growing private companies in America. Intentsify, the leading provider of AI-generated persona-level intent
Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll
Together, the companies help sellers engage with active buying groups showing demonstrated interest in and genuine need for their solutions. TechTarget, Inc., global growth accelerator
In an era where data drives every decision in B2B marketing, it’s easy to assume more is better. But that assumption often leads to wasted
Independent Analyst Report Cites 6sense Among the Most Innovative B2B Intent Providers in the Market 6sense, the leading platform revolutionizing B2B revenue generation, announced that
“Persona insights” is the buzzword of the year. And, it is likely to garner more eyeballs in the coming months. The word “buyer persona” (coined
Intentsify, the leading provider of B2B intent data and AI-powered activation solutions, has announced the launch of Intentsify Orbit, the most extensive and precise B2B identity
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