The launch of a new marketing operating system is reshaping how agencies and brands approach identity, reach, and performance in a privacy first era. Intent
As publishers and advertisers adapt to a rapidly changing identity landscape, partnerships that improve addressability and revenue performance are becoming essential. Raptive Partners with Intent
Intent IQ, TransUnion, and Involved Media have released results from a joint campaign that highlights how audience amplification strategies can restore scale and deliver strong
BidMachine, a prominent mobile supply-side platform (SSP), has announced a strategic integration with Intent IQ, a leader in identity resolution and data technology, to significantly
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