As advertisers push for greater accountability in streaming media, outcome based optimization is becoming a critical priority across the MarTech ecosystem. Roku has taken a
iSpot is expanding its capabilities in measuring advertising effectiveness by integrating search intelligence into its outcomes based solutions. The company, known for its cross platform
Strategic alliance sets a new standard for media transparency and data-driven advertising Circana, LLC, Paramount, and iSpot announced a new collaboration to bring “always-on” sales and conversion
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