
Keen Decision Systems: Social Media and Streaming Video Drove ROI in 2025
New industry data suggests that social media and streaming video delivered strong ROI for marketers in 2025, even as shifting platform dynamics and budget reallocations

New industry data suggests that social media and streaming video delivered strong ROI for marketers in 2025, even as shifting platform dynamics and budget reallocations

Iridio has collaborated with Keen Decision Systems to strengthen its Media Mix Modeling (MMM) and Multi-Touch Attribution (MTA) offering. The alliance enables brands to forecast marketing ROI with
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