In today’s results-driven marketing world, marketers must ensure that every dollar delivers measurable value; it’s essential for survival. Marketing funds are now being observed in
Alloy, the marketing and transformation partner built for the age of intelligence, has announced the acquisition of Hot Sauce, a digital marketing agency based in
Truthfully, marketing teams get an adrenaline rush from the process of acquisition. The excitement of a brand-new customer base, new leads, and the sudden peaks
If you’ve ever been to a meeting where the dashboard of your analytics tells one story, your CRM shows another, and your advertising platform insists
Samsung Ads, the advertising division of Samsung Electronics, is transforming Smart TV advertising by opening its home screen inventory to all brands. Previously limited to
The marketing world is changing a lot and very fast. One of the main points in the latest AI report by HubSpot in collaboration with
One of the most important pointers that the 2025 holiday season underlined is the fact that MarTech is no longer just an ancillary tool but
Imagine the possibility of getting a letter in 2026, a letter that not only names you but tells who you are, what you are going
Skanteq, a martech startup, has launched an affordable, no-app, code-free augmented reality (AR) platform aimed at helping marketers and businesses create immersive customer experiences without
B2B ecosystem of the current era has been the C-suite’s playground where they can not only have powers over budgets but also make strategic decisions
Frontline employees at Amazon will receive the company’s highest pay raise, bringing the average hourly wage of the staff at US fulfillment centers and transport
Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll
Introduction: Why The Martech-Adtech Fusion Matters More Than Ever If you have ever found that marketing technology (Martech) and advertising technology (Adtech) are two completely
New reporting connects marketing activity directly to assets under management (AUM), giving firms a single source of truth for enterprise forecasts and advisor adoption Snappy
Today’s MarTech Top Voice: Forrester VP, Principal Analyst Terry Flaherty. In this exclusive MarTech Insights Tech Top Voice Interview, we are with Terry Flaherty, Vice
It will be really hard not to notice Marketing tech traps. The marketing tech landscape changes at an unbelievable speed, and this is something that
Imagine: it is the first week of January. You would not be just walking through the traditional New Year’s customs; instead, you would be among
Enjoying the Salesforce Winter 26 release, the head turns are quite a few. The use of these tools will be a great help, no matter
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