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Weekly Roundup

Tag: Marketing Automation 2.0

What Is Service-as-a-Software in Marketing? A Complete 2025 Guide

October 2, 2025

Think about this: you open LinkedIn on a typical Monday morning, and every other post is filled with expressions such as “Service-as-a-Software (SaaS 2.0)”. It’s

Marketing Automation 2.0: Smarter Triggers, Smarter Journeys

August 27, 2025

Introduction: Why Marketing Needed an Upgrade A couple of years back, marketing automation was the holy grail. Brands can automate a campaign, send mass emails

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Tag: Marketing Automation 2.0

What Is Service-as-a-Software in Marketing? A Complete 2025 Guide

Marketing Automation 2.0: Smarter Triggers, Smarter Journeys

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