Accenture has made a strategic investment in Alembic, a company known for its causal AI driven marketing intelligence platform, with the goal of helping brands
Including a practical checklist for evaluating MMM capabilities Global marketing effectiveness and foresight consultancy, Gain Theory, released a new guide, ‘Making MMM Fit for 2026:
Marketers’ confidence in measurement has plateaued at a time when it should be rising, according to new research from TransUnion and EMARKETER. The study, The True
Mutinex, a recognized leader in marketing mix modeling (MMM) solutions, has announced the launch of its Open Source MMM Validation Framework in North America, following
Measured, the AI-powered marketing effectiveness platform favored by enterprise brands, has been recognized for the third time on the prestigious Inc. 5000 list as one
Portland-based firm introduces transparent, AI-powered platform to help marketers identify true sales drivers and stop wasting budget After a year of rigorous testing in private
Fospha, a full-funnel marketing measurement platform, has launched its latest research Playbook spotlighting YouTube and Demand Gen as key drivers of scalable, profitable growth in
Fospha, the full-funnel marketing measurement platform, has launched its latest research uncovering the key to maximizing Google Performance Max (PMAX) and Paid Search performance in
OptiMine, a leader in agile marketing measurement and optimization, is pleased to announce a strategic partnership with the Association of National Advertisers (ANA). This collaboration
New research from Fospha, the full-funnel marketing measurement platform, finally shows how to quantify the “halo effect” – the previously hidden impact of direct-to-consumer (DTC)
Addressing the Flaws of Traditional Attribution Models, Lifesight Aligns with Adtech Industry Consensus to Deliver Privacy-safe and Future-proof Measurement Solutions for Better Decision Making Lifesight,
Fortune 500 companies gain the ability to swiftly adapt marketing strategies based on daily sentiment analysis Alembic, the leading AI-powered marketing intelligence platform for enterprises,
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