The World Advertising Research Center (WARC) and Mutinex, the world’s leading marketing mix modeling (MMM) platform, announced a landmark partnership that provides marketers with the most
Including a practical checklist for evaluating MMM capabilities Global marketing effectiveness and foresight consultancy, Gain Theory, released a new guide, ‘Making MMM Fit for 2026:
Gurobi Optimization, LLC, the leader in decision intelligence technology, is helping Marketing Attribution, a leading analytics firm specializing in marketing mix modeling (MMM) and optimization, redefine
Tinuiti, one of the largest independent marketing agencies in the United States, has achieved a significant milestone by securing certification as a partner for Meridian,
Mutinex, a recognized leader in marketing mix modeling (MMM) solutions, has announced the launch of its Open Source MMM Validation Framework in North America, following
Circana, LLC announced the successful completion of its acquisition of Nielsen’s Marketing Mix Modeling (MMM) business. MMM specializes in advanced statistical modeling that helps brands understand the true
Purpose-built framework powers the industry’s most advanced agnostic platform for always-on marketing measurement, forecasting, and optimization Prescient AI released a new forecasting and optimization model
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