The Endless Scroll We Can’t Resist You open your phone for a “quick scroll.” Five minutes, you promise. Forty-five minutes later, you’ve laughed at memes,
Dynata, the industry leader in reliable and accurate first-party consumer insights, activation, and measurement, announced its certification to the ISO 20252:2019 standard in the United
DIRECTV Advertising launched DIRECTV Elect, a next-generation digital platform powered by AI and designed specifically for political advertisers looking to reach connected TV (CTV) audiences. DIRECTV
Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll
PMG announced an expansion of Alli, its proprietary operating system that unifies data, media, and creative intelligence for brands, through a new data connection with Velocity,
Artificial intelligence is now the colleague that we did not expect but need, quite often, the one that we can’t really control. Creating the right
Why do some short videos go viral and get millions of views, while others just quietly disappear in the scroll? It all comes down to
Including a practical checklist for evaluating MMM capabilities Global marketing effectiveness and foresight consultancy, Gain Theory, released a new guide, ‘Making MMM Fit for 2026:
Anonymised and Bytek announced a strategic partnership that marks a new step forward in the secure and predictive activation of first-party data. Prediction and detection
Brands are in a hurry with the customers of the digital world of today to quickly catch their attention with their so-called micro-content, i.e., small,
SearchStax has unveiled a significant expansion to its Site Search platform by introducing multi site management capabilities designed to help organizations better govern and improve
AirOps has secured 40 million dollars in Series B funding as the company positions itself at the center of a major shift in how brands
Ranking on the first page used to be like winning, let’s be honest. However, with the rise of AI, the first page is no longer
The investment, led by Goldman Sachs Alternatives and A91 Partners, will strengthen MoEngage’s leadership position in North America and EMEA as global demand for next-generation AI-powered marketing
Goldcast has introduced a major advancement for B2B marketers with the launch of its Agentic Video Editor, a new AI driven solution designed to streamline
TechSee has strengthened its executive team with the appointment of Elizabeth Tobey as Senior Vice President of Marketing, reflecting the company’s expanding ambitions in AI
Palantir Technologies Inc. and Stagwell have entered into a major collaboration focused on transforming how large organizations manage and automate their marketing operations. The two
Data from Go Addressable and Advertiser Perceptions Reveal Spending Projections and Channel Satisfaction for Addressable TV from Agencies and In-House Marketers Go Addressable, the industry
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