Today’s MarTech Top Voice: Sparq, Chief Marketing Officer, Christa Patrylak. Welcome to the MarTech Top Voice Interview Series, where we spotlight visionary marketing leaders redefining
New industry data suggests that social media and streaming video delivered strong ROI for marketers in 2025, even as shifting platform dynamics and budget reallocations
As consumer journeys span connected TV, mobile, and desktop, marketers are under growing pressure to understand how media investments drive true incremental impact across devices.
Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll
As enterprises seek faster, more accessible market intelligence, AI driven analytics tools are redefining how business users interact with data across the MarTech ecosystem. Similarweb
As ecommerce brands face rising acquisition costs and increasing pressure to prove return on investment, unified data and automation are becoming central to modern marketing
Seven figure marketing budgets are quickly becoming the norm rather than the exception for growth oriented B2B technology companies. New findings from 10Fold show that
As retailers confront rising acquisition costs and intensifying competition, the ability to translate transaction data into forward looking insight is becoming a competitive necessity across
Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll
As enterprises look to scale more intelligent and responsive customer engagement, Oracle AI Agents are emerging as a central pillar in modern customer experience strategies
Predictive intelligence is becoming a critical differentiator for modern marketing platforms as brands seek to anticipate consumer behavior rather than react to it. In this
The evolution of generative AI platforms is reshaping how creators and marketers build visual content, making unified and practical workflows increasingly important across the MarTech
Intent Data, Attribution Myths, and the Final Failure of AI-Led Marketing By the time marketing teams reach for intent data and advanced attribution, something has
Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll
As marketing teams look to move beyond experimental AI tools and toward systems that deliver real operational value, the adoption of agentic AI workflows is
The rapid rise of AI powered answers is reshaping how brands are discovered, trusted, and selected, making visibility inside AI systems a defining issue for
The launch of a new marketing operating system is reshaping how agencies and brands approach identity, reach, and performance in a privacy first era. Intent
OpenAI’s Prism launch is positioned as a free, AI-native workspace for scientific writing and collaboration powered by GPT-5.2. It integrates drafting, real-time editing, LaTeX typesetting,
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