What the New HubSpot AI Report Reveals About Marketing’s Next Big Shift
October 7, 2025
The marketing world is changing a lot and very fast. One of the main points in the latest AI report by HubSpot in collaboration with
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Tag: Martech insights
Sysdig Appoints Shanta Kohli as CMO to Drive Innovation in Cloud Security Marketing
December 5, 2024
Sysdig, a leader in cloud security, has appointed Shanta Kohli as Chief Marketing Officer (CMO) and Sergej Epp as Chief Information Security Officer (CISO), strengthening
AI and the Evolution of Loyalty Programs
November 28, 2024
Loyalty programs have come a long way since their humble beginnings. Once, loyalty was measured in the collection of colorful stamps. Now, with the advent
Chasing Trends Versus Predicting Them: What Drives Marketing Success?
November 27, 2024
In this article, we discuss how the key to marketing and advertising success lies in not ‘chasing trends’, but embracing an agile, data-driven approach that
Should You Build or Buy Your Next Martech Solution?
November 1, 2024
One of the biggest misconceptions customers have when it comes to building a solution in-house is that it will be cheaper. The prospect of saving
10 Enterprise Companies to Follow at DMEXCO 2024
August 29, 2024
Europe’s leading technology event is back in action… The Digital Marketing Exposition & Conference or DMEXCO 2024 will go live in Cologne, Germany next month.
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