Tag Martech News

ECI Acquires Avid Ratings to Enhance Homebuilder Solutions

ECI Acquires Avid Ratings to Enhance Homebuilder Solutions

ECI Software Solutions, a global provider of cloud-based business management software and services, announced its acquisition of Avid Ratings, a Madison, Wisconsin-based provider of leading customer experience solutions designed specifically for the homebuilding industry. The strategic acquisition expands ECI’s industry-specific solutions…

Appier becomes an Apple Search Ads Partner 

Appier becomes an Apple Search Ads Partner 

Appier, a software-as-a-service (SaaS) company that uses artificial intelligence (AI) to power business decision-making, is excited to announce its inclusion as an Apple Search Ads Partner. With Appier’s advanced AI and generative AI (GenAI) capabilities, brands can leverage its AIXPERT campaign automation…

Skyrocket Your TV Ad Reach: How Audience Store and AudienceProject Are Changing the CTV Game

Skyrocket Your TV Ad Reach: How Audience Store and AudienceProject Are Changing the CTV Game

 Audience Store, a premier international customer insight and programmatic media activation partner, has announced a partnership with AudienceProject, a leading provider of audience measurement solutions, to bolster incremental reach for advertisers. The collaboration will focus on enhancing Targetcast, Audience Store’s…