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IAS, Microsoft Ads Partner for Third-Party Measurement, now Nasdaq-listed as a global leader in media measurement and optimization, today announced its expanded partnership with Microsoft Advertising. The new deal would deliver third-party post-bid measurement solutions on brand safety, suitability, viewability,…
Genesys, a global cloud leader in AI-powered experience orchestration, announced the release of a new research report, “Generational dynamics and the experience economy.” The report delves into the intricate dynamics of four distinct generations — Generation Z, millennials, Generation X and…
Integral Ad Science, a listed company on Nasdaq, has strengthened its Brand Safety and Suitability Measurement product for YouTube. The company is working to deepen direct integrations of performance data from Performance Max and Demand Gen campaigns across Google Ads.…
Nielsen, a leader in audience measurement and analytics, has teamed up with LiveRamp, a global data collaboration platform, to enhance Big Data + Panel audience planning and measurement capabilities within Nielsen ONE. This integration streamlines the connection of first- and…
Branding and marketing are often used interchangeably to design a digital campaign. For someone outside the marketing world, distinguishing between branding and marketing can be perplexing. Most marketers find it difficult to explain the relationship between branding and marketing, and…
IAS (Integral Ad Science), a global leader in media measurement, has announced a partnership with Reddit, Inc. to bring AI-powered ad measurement and enhanced transparency to advertisers on Reddit. With IAS’s Total Media Quality (TMQ) product suite, brands can now…
Integral Ad Science , a leading global media measurement and optimization platform, today announced a new partnership with Pinterest to bring greater transparency into global advertisers. This deal introduces IAS’s AI-driven Total Media Quality [TMQ] Brand Safety and Suitability product,…
Integral Ad Science, a leading global media measurement and optimization platform, has unveiled the industry’s first deepfake measurement solution. This innovative offering, currently in Beta testing, helps advertisers verify the safety and appropriateness of their digital media investments by using…
Integral Ad Science, a global leader in media measurement and optimization, is expanding its reporting and insights capabilities to include Amazon DSP media buys. Through a server-to-server (S2S) integration, IAS now offers comprehensive measurement for campaigns targeting Amazon custom audiences…
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