Today’s MarTech Top Voice: Sparq, Chief Marketing Officer, Christa Patrylak. Welcome to the MarTech Top Voice Interview Series, where we spotlight visionary marketing leaders redefining
Marketing teams are moving faster every year. Campaigns that once took months now need to go live in days – sometimes hours. Personalization used to
Technology is the basis of present-day marketing. The MarTech stack, which includes CRMs, CDPs, automation, and analytics tools, is the chief mover behind campaigns, customer
In a marketing environment that is moving very fast, the use of a technology stack full of flashy tools usually seems like a problem of
Think about this: You’re in the kitchen, making a cup of coffee, and have your hands full, and realize you need to order some detergent.
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