Marketing teams are moving faster every year. Campaigns that once took months now need to go live in days – sometimes hours. Personalization used to
Technology is the basis of present-day marketing. The MarTech stack, which includes CRMs, CDPs, automation, and analytics tools, is the chief mover behind campaigns, customer
In a marketing environment that is moving very fast, the use of a technology stack full of flashy tools usually seems like a problem of
Think about this: You’re in the kitchen, making a cup of coffee, and have your hands full, and realize you need to order some detergent.
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