As the digital advertising industry enters a new phase shaped by artificial intelligence, commerce media, and evolving measurement standards, leadership at industry trade bodies is
RPA and NBCUniversal Launch First Ever Cross-Platform Agentic Media Buy Powered by FreeWheel, NBCUniversal, and Newton’s AI Technology. NBCUniversal, independent agency RPA, FreeWheel, and Newton Research announced a partnership
Guideline, a leading provider of advertising data and planning technology, has announced an expanded partnership with NBCUniversal to enhance the media giant’s data-driven strategies within
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