Strategic analytics agreement supports SKU performance, category expansion, and omnichannel execution NielsenIQ, a leading consumer intelligence company, and Kodiak, the Park City, Utah-based brand known
NIQ has deepened its role in the marketing measurement landscape by joining TikTok’s Marketing Partners Program with a dedicated focus on Media Mix Modeling. The
NIQ and Amazon Marketing Cloud (AMC) have announced a new collaboration to study the effectiveness of cross-platform advertising across linear TV and Amazon Ads inventory
Certification strengthens NIQ’s position as a global leader in media outcomes measurement. NIQ, a leading consumer intelligence company, is proud to announce its certification as
NIQ, a leading consumer intelligence company, released its 2025 Environmental, Social and Governance (ESG) Progress Report. The report covers progress through 2024 and highlights the
NIQ, a leading consumer intelligence company, announced the launch of its data clean room on Snowflake, designed to enable both data enrichment and outcome measurement
Artificial Intelligence and economic challenges are transforming the way British consumers discover and review restaurants, pubs and bars, new research from Reputation and CGA by NIQ reveals. The exclusive
NielsenIQ (NIQ) has released its 2026 Consumer Outlook: Guide to 2026, detailing how brands can thrive in a market defined by consumer caution and constant
Empowering Canadian brands and retailers with the industry’s most comprehensive product attribution solution to meet evolving consumer demands NielsenIQ, a global leader in consumer intelligence,
Environics Analytics has deepened its strategic collaboration with NielsenIQ (NIQ), bringing together two leaders in consumer and retail intelligence to deliver advanced, hyperlocal insights for
NIQ, a leading consumer intelligence company, has partnered with Displayce, a specialist technology suite for Out-of-Home (OOH) advertising, to introduce advanced sales lift measurement capabilities
NielsenIQ (NIQ) has enhanced its GfKnewron® Consumer platform with a new AI-powered feature called Shopper Voice, announced ahead of its display at IFA 2025 in
Gen X to Drive $15.2 Trillion in 2025 Consumer Spend, Yet Remains Overlooked by Global Brands Despite capturing trillions in global spending power, Generation X
NielsenIQ (NIQ), a leader in consumer intelligence, released new insights from its Finding Harmony on the Shelf: 2025 Global Outlook on Private Label and Branded
The Trade Desk is the first global technology platform to integrate new-to-market audiences NIQ, a leading consumer intelligence company, announced a strategic global collaboration with
NielsenIQ, a leader in consumer intelligence, announced it has reached an agreement to acquire Gastrograph AI, a market leading discovery and inquiry platform for sensory
As Gen AI continues to push the boundaries of creative industries, NielsenIQ (NIQ), the world’s leading consumer intelligence company, unveiled groundbreaking new research on how
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