A major shift is underway in the television operating system market, signaling how commerce driven advertising strategies are reshaping the connected TV landscape. According to
The retail media sector is projected to exceed $300 billion by 2030, accounting for approximately 20% of total global advertising revenue, according to the latest research
EasyDMARC, a prominent provider of email authentication solutions, has been recognized with a comprehensive vendor profile in Omdia’s recent “On the Radar” Report, which focuses
For the first time, Netflix is set to overtake YouTube in total video revenue in 2025, according to exclusive Omdia research presented at MIP TV London
According to Omdia’s latest consumer survey, TikTok and YouTube have emerged as the leading video platforms for 18-35-year-olds in the USA. These platforms have outpaced Instagram, Facebook,
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