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Performance brands boost budgets as CPMs stabilize and audience reach expands Keynes Digital, the leading performance advertising partner for CTV, announced that advertisers are embracing live sports programming on CTV like never before, with 20% of Keynes’ advertisers activating live…
Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll cover the latest trends and news in marketing technology, including AI in marketing, customer experience, marketing clouds,…
AI startup is helping ecommerce brands make, run, and optimize TV ads using generative AI and machine learning; opens Beta for brands to join With over 99% of U.S. households subscribing to at least one streaming service and Americans spending 40% more time…
New research finds that the top mobile gaming apps are improving customer lifetime value (LTV) by up to 6% by focusing on long-term growth with new tactics that span a longer horizon The 5 most successful mobile gaming apps are…
Seasoned technology and advertising executive to lead growth and innovation for retail media business during period of global expansion Moloco, a leader in operational machine learning (ML) and performance advertising, announced the appointment of Pat Copeland as General Manager of…
Taboola, a global leader in delivering performance at scale for advertisers, announced a new report based on a survey conducted with Qualtrics, a leading company in experience management working with nearly 20,000 organizations worldwide. Performance advertising on social media is rapidly growing—industry forecasts predict…
Combination Creates the Omnichannel Outcomes Platform for the Open Internet Outbrain Inc., announced the closing of its acquisition of Teads, following receipt of all necessary regulatory approvals. The two companies will merge their respective branding and performance offerings to create…
Mobile gaming app marketers may be missing out on opportunities to uncover high-value users and drive growth in global marke Moloco, a leader in operational machine learning (ML) and performance advertising, announced the results of a new research study, Beyond…
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