We use cookies to help you navigate efficiently and perform certain functions. You will find detailed information about all cookies under each consent category below.
The cookies that are categorised as "Necessary" are stored on your browser as they are essential for enabling the basic functionalities of the site. ...
Necessary cookies are required to enable the basic features of this site, such as providing secure log-in or adjusting your consent preferences. These cookies do not store any personally identifiable data.
Functional cookies help perform certain functionalities like sharing the content of the website on social media platforms, collecting feedback, and other third-party features.
Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics such as the number of visitors, bounce rate, traffic source, etc.
Performance cookies are used to understand and analyse the key performance indexes of the website which helps in delivering a better user experience for the visitors.
Advertisement cookies are used to provide visitors with customised advertisements based on the pages you visited previously and to analyse the effectiveness of the ad campaigns.
Backed by $4.5 million in seed funding, New Gen is reshaping digital commerce for human and AI shoppers. As AI platforms like ChatGPT reshape how people and AI agents search and shop, brands are under pressure to deliver seamless, intelligent experiences. Between July…
New partnership brings brands unparalleled access to high-performing inventory through a fully direct, exclusive connection Infolinks, the premium advertising marketplace known for curating high-performing, direct, and sustainable media inventory, announced a direct integration with Infillion, architect of ad tech’s first…
Exclusive early access to email and data capabilities now available through one unified platform StackAdapt, the leading technology company in advertising and marketing, announced the launch of its new email marketing and Data Hub solutions. This expansion helps marketers bridge…
Contextual-first ad platform dramatically outperforms industry carbon benchmarks across programmatic and direct advertising. GumGum, a contextual-first, global digital advertising platform, announced its industry-leading carbon efficiency in digital advertising, achieving an overall impression intensity of just 0.48 grams of CO2e per…
Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll cover the latest trends and news in marketing technology, including AI in marketing, customer experience, marketing clouds,…
Native advertising – much like advertorials in print magazines – are digital ad campaigns that look, read, and feel like the editorial content it is placed next to. Native ads fit seamlessly into the website (or app) context, providing an…
With this new ad format and ResponsiveAds’ premium reach, advertisers can finally deploy effective, dynamic edge-to-edge display campaigns from mobile to desktop with a single creative at scale, transitioning from fixed 970×250, 300×250 standards to fluid ads. ResponsiveAds, the leader…
Identity Solution Enables Advertisers to Reach Authenticated Audiences with Precision in Uncertain Cookieless Environments Perion Network Ltd., a leader in advanced technology solving for the complexities of modern advertising, announced its adoption of Unified ID 2.0 (UID2). The identifier allows…
Louder.ai, the groundbreaking programmatic advertising platform that enables real-time crowdfunding to amplify impactful messages, is proud to announce Andrew Northwall‘s appointment as its new Chief Strategy Officer. A seasoned technology executive, entrepreneur, engineer, and political strategist, Northwall brings over two decades…
UK anti-ad fraud group UKSAFC calls on the industry to look more closely at where ad budgets are being spent UKSAFC (The UK Stop Ad Funded Crime Group) is calling for advertising industry cooperation as it announces the launch of…
Expand Reach, Deliver Cross-Screen Campaigns, and Drive Impact with Simpli.fi’s YouTube TV Solution Simpli.fi, the Advertising Success Platform providing programmatic advertising and workflow software to agencies, brands, and media companies, announced its new YouTube TV offering. Simpli.fi’s YouTube TV solution…
Viant Technology Inc., a leader in CTV and AI-powered programmatic advertising, announced it acquired Lockr, the first-party data collaboration platform built to enable content owners to collect, enrich, and activate first-party data. Keith Petri will continue to lead Lockr as its…
ECN, a world leading digital out of home office media publisher, announced a new partnership with VIOOH, a premium global digital out-of-home (DOOH) supply-side platform. This expands VIOOH’s global footprint to premium office buildings across the UK, France and Germany. VIOOH, with its advanced technology platform…
In 2024, the global AdTech industry reached its pinnacle with AI-powered innovations and partnerships. As digital advertising becomes more integral to brands’ strategies, advertisers seek smarter ways to gain control and maximize efficiency. A key trend emerging from this growth…
Today’s MarTech Top Voice features the Co-founder and Chief Revenue Officer of Limelight Inc., James Macdonald. As we look ahead to 2025, programmatic advertising continues to be a driving force in the digital marketing landscape, fueled by data and automation.…
New research provides businesses with actionable insights on how to adapt to the changing recruitment environment and optimize job advertising Veritone, Inc., a leader in building human-centered enterprise AI solutions, and Talent Tech Labs, a renowned talent technology research and…
BackLite Media, a leading out-of-home (OOH) advertising company in the UAE, is proud to announce an exciting new partnership with VIOOH, a leading premium global digital out-of-home (DOOH) supply-side platform. This partnership marks VIOOH’s first entry into the Middle East’s DOOH…
Partnership With Its Ignite Division Is Expected to Drive Significant Digital Growth Townsquare Media, Inc., a leader in digital advertising and marketing solutions focused on markets outside of the Top 50 in the United States, announced a strategic digital advertising…
Fuel up with free marketing tech insights
English
Afrikaans
Shqip
አማርኛ
العربية
Հայերեն
Azərbaycan dili
Euskara
Беларуская мова
বাংলা
Bosanski
Български
Català
Cebuano
Chichewa
简体中文
繁體中文
Corsu
Hrvatski
Čeština
Dansk
Nederlands
Esperanto
Eesti
Filipino
Suomi
Français
Frysk
Galego
ქართული
Deutsch
Ελληνικά
ગુજરાતી
Kreyol ayisyen
Harshen Hausa
Ōlelo Hawaiʻi
עִבְרִית
हिन्दी
Hmong
Magyar
Íslenska
Igbo
Bahasa Indonesia
Gaeilge
Italiano
日本語
Basa Jawa
ಕನ್ನಡ
Қазақ тілі
ភាសាខ្មែរ
한국어
كوردی
Кыргызча
ພາສາລາວ
Latin
Latviešu valoda
Lietuvių kalba
Lëtzebuergesch
Македонски јазик
Malagasy
Bahasa Melayu
മലയാളം
Maltese
Te Reo Māori
मराठी
Монгол
ဗမာစာ
नेपाली
Norsk bokmål
پښتو
فارسی
Polski
Português
ਪੰਜਾਬੀ
Română
Русский
Samoan
Gàidhlig
Српски језик
Sesotho
Shona
سنڌي
සිංහල
Slovenčina
Slovenščina
Afsoomaali
Español
Basa Sunda
Kiswahili
Svenska
Тоҷикӣ
தமிழ்
తెలుగు
ไทย
Türkçe
Українська
اردو
O‘zbekcha
Tiếng Việt
Cymraeg
isiXhosa
יידיש
Yorùbá
Zulu