Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll
As marketers continue shifting budgets toward channels that combine reach with precision, addressable audio advertising is emerging as a powerful opportunity across the MarTech ecosystem.
As artificial intelligence reshapes how advertising campaigns are planned and executed, new infrastructure is emerging to support fully autonomous media operations. Infillion has announced the
Attain, the most trusted and comprehensive source of live permissioned purchase data helping brands connect media to real sales outcomes, announced an expanded integration with
New Specification Standardizes Deal Synchronization and Increases Transparency into Seller, Packager, and Curator Roles; Open for Public Comment Through January 31, 2026 IAB Tech Lab,
Groundbreaking research shows why leading brands are enhancing media quality, targeting efficiency and performance through data integrity optimization Compliant, a media technology company and strategic
Loud Echo has introduced what it describes as the first real time generative advertising platform, bringing dynamic AI driven creative to programmatic media buying. The
Compliant, a leading provider of data integrity signals in digital media, announced the release of its Agentic AI Suite for Media. This new standard for
New Standard Advances Efficiency and Agentic Interoperability Across Programmatic Advertising; Open for Public Comment Until January 15, 2026 IAB Tech Lab, the global digital advertising
Glass-Media has introduced a new transparent LED poster that aims to transform the way retailers communicate with customers through their storefronts. The innovative product was
Programmatic Advertising will be the main tool for digital marketing by 2025. It is not only about automating media buying anymore – being smarter, faster,
VIOOH, the leading premium global digital out of home (DOOH) supply-side platform, announced a programmatic partnership with London Lites, a new generation DOOH media owner offering
Axis has announced a new integration with HUMAN, a leading global company specializing in digital fraud prevention and bot mitigation, to enhance protection against fraudulent
Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll
StackAdapt, a leader in advertising and marketing technology, has announced the general availability (GA) of its all-in-one martech suite, marking a pivotal step in the
MediaLink Research Shows 45% of Brands Planning Budget Shifts to Mobile In-App Within 12 Months as Generative AI Threatens Web-Based Advertising A new global study
In a major technological overhaul aimed at democratizing artificial intelligence for the entire digital advertising ecosystem, PubMatic has announced the results of a multi-year integration
Recently, a deep learning-based intelligent advertising platform BIGO Ads has once again passed the compliance certification of the IAB Tech Lab Open Measurement SDK (OM SDK),
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