Global advertisers are increasingly seeking unified ways to activate digital out of home campaigns across markets, and JCDecaux is positioning itself at the center of
VIOOH, the leading premium global digital out of home (DOOH) supply-side platform, announced a programmatic partnership with London Lites, a new generation DOOH media owner offering
ABCS Insights, a leading ad effectiveness analytics company, announced its selection as the primary measurement partner for Screenverse, the largest network of digital out-of-home (DOOH)
Programmatic-only buys have increased, with almost half (47%) of marketers now exclusively using this method, an increase of 18 percentage points year-over-year. VIOOH, the leading
Fuel up with free marketing tech insights
