Google Workspace—the suite of AI productivity tools, including Gmail, Drive, Meet, and more, that is trusted by more than 3 billion users and over 11
The World Advertising Research Center (WARC) and Mutinex, the world’s leading marketing mix modeling (MMM) platform, announced a landmark partnership that provides marketers with the most
As consumers across North America grow increasingly skeptical of incoming calls, Infobip is expanding its voice solutions to help businesses restore trust in phone communications.
NielsenIQ, a global leader in consumer intelligence, released its CMO Outlook: Guide to 2026 report, revealing how chief marketing officers (CMOs) are navigating a critical inflection
Vistar Media has named ABCS Insights as an approved measurement partner, marking a significant step forward in bringing deeper transparency and sales accountability to the
Guide Empowers Advertisers, Publishers, and Platforms to Make CTV Scalable, Accountable, Outcome-Driven; Two-Thirds of Advertisers Improved ROAS After Implementing CAPI The Interactive Advertising Bureau (IAB)
Mortensen Joins from Google and Will Scale Sales Momentum for Next Phase of TTD Growth The Trade Desk, the world’s leading independent advertising technology company,
StackAdapt, recognized as a leader in advertising and marketing technology, announced a major advancement in its digital out of home solution, introducing a new map
81% of consumers prefer RCS over SMS, and 71% of businesses plan to adopt it in the next year. Twilio, the customer engagement platform that
In CreatorIQ’s new ‘State of Safety’ report, 74% of enterprise brands and their agency partners say brand safety is increasingly critical—yet most still rely on
Uptempo, a leading Marketing Technology platform that unifies financial, planning, spending, and performance data, has unveiled Uptempo 2.0 at the ANA Masters of Marketing Conference.
Gurobi Optimization, LLC, the leader in decision intelligence technology, is helping Marketing Attribution, a leading analytics firm specializing in marketing mix modeling (MMM) and optimization, redefine
In today’s results-driven marketing world, marketers must ensure that every dollar delivers measurable value; it’s essential for survival. Marketing funds are now being observed in
In the fast-paced digital marketing world of today, a marketing professional faces numerous tasks, deadlines, and shifting priorities. Pressed for time, they often find creating
New reporting connects marketing activity directly to assets under management (AUM), giving firms a single source of truth for enterprise forecasts and advisor adoption Snappy
Mutinex, a recognized leader in marketing mix modeling (MMM) solutions, has announced the launch of its Open Source MMM Validation Framework in North America, following
In just one year, marketers have dramatically advanced their use of Generative AI ( GenAI ), with 85% now actively deploying the technology—up from 75%
Interpublic Group, one of the world’s largest marketing services conglomerates, has announced a landmark partnership with Aaru, an innovative AI company specializing in predictive simulations
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