Sprout Finds Gen Z Prefers Social Media Over Search Engines
May 30, 2025
Gen Z isn’t just spending more time on social media; they’re turning to it first when they need answers, which is shaping how they live,
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Tag: search engines
AI Powers Zero Click Search Changing Marketing
February 20, 2025
The rise of AI search engines and generative summaries is transforming consumer behavior, with a significant shift toward “zero-click” searches. According to Bain‘s recent survey,
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