As media companies face mounting pressure to modernize ad operations across linear and connected TV, consolidation among ad tech and services providers is reshaping the
Spectrum Reach, the advertising sales business of Charter Communications, Inc., announced it has completed the acquisition of ShowSeeker, the leading provider of a cloud-based order
Integration delivers transactable person-level DVR data to local TV sellers Comscore, a global leader in measuring and analyzing consumer behavior, announced an expanded partnership with
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