The convergence of digital out of home and streaming video is creating new opportunities for brands to reach consumers beyond traditional screens. VIOOH partners with
New AI-powered solution integrates program-level intelligence, AI-Agent content discovery, performance optimization and unified streaming measurement to bring clarity, accountability and confidence across devices, including CTV
As streaming television continues to absorb new forms of entertainment, gaming on Smart TVs is emerging as a powerful new frontier for advertisers. That shift
NIQ and Amazon Marketing Cloud (AMC) have announced a new collaboration to study the effectiveness of cross-platform advertising across linear TV and Amazon Ads inventory
Universal Ads has released new research showing that pairing streaming TV advertising with social media campaigns can significantly accelerate growth for emerging brands. The study,
DoubleVerify has introduced a new set of streaming television innovations designed to enhance transparency and improve media quality across the fast-expanding world of Connected TV
Amazon Ads and iHeartMedia announced an expansion of their partnership with a new programmatic audio offering that provides advertisers using Amazon DSP access to iHeart’s
Aquila will integrate Samba TV’s streaming viewership data with digital exposures from partners like Google, Meta, Amazon, and TikTok to provide true cross-platform measurement Samba
In a striking new report, DISH Media has revealed that a significant portion of advertisers are failing to connect with millions of consumers, thereby missing
Report reveals 12% growth in households, 29% jump in viewing hours, and rising engagement across genres Wurl, a leader in the streaming TV industry, released
With ongoing constraints on household spending, and a wider variety of programming available, more Canadians than ever are streaming TV, specifically choosing Free-Ad-Supported Streaming Channels
New self-serve experience, expanded direct publisher buying capabilities, and advanced measurement upgrades deliver the most complete TV ad platform for brands and agencies. Tatari, the
Buy-Now Pay-Later Platforms, Heightened Retail Anxiety, and the “Couch to Cart” Phenomenon to Drive Consumer Shopping Patterns This Holiday Season Simpli.fi, the Advertising Success Platform
Wurl, a leader in the streaming TV industry, in partnership with TVision, the company measuring every second of TV and CTV viewer engagement, published a new
The new channel – Prime – will bring an exciting library of premium entertainment content to German audiences Wurl, a leader in the streaming TV industry, announced
FAST and PAYTV Licensing Agreements Fuel Continued Growth Across Spain and LATAM Curiosity Inc., a leading global factual entertainment media company, expanded its partnership with
As a proud partner of NASCAR, Xumo will also deliver immersive experiences at select races through its “Easy Street Pit Stop” Xumo, Comcast’s and Charter’s
Enhancing Onshore Managed Services for News and Sports Broadcasters Amagi, a cloud-based SaaS solutions provider for broadcast and streaming TV, announced the establishment of a
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