Intuit SMB MediaLabs’ latest expansion enables more advertisers to reach small and mid-market businesses with greater precision and relevance Intuit Inc., the global financial technology
Mortensen Joins from Google and Will Scale Sales Momentum for Next Phase of TTD Growth The Trade Desk, the world’s leading independent advertising technology company,
In a strategic collaboration poised to reshape the smart TV landscape, The Trade Desk and DIRECTV have revealed plans to co-develop a specialized version of
The Trade Desk has announced Audience Unlimited, a sweeping update to its third-party data marketplace, which the company says will significantly improve accessibility and affordability
Acxiom®, the connected data and technology foundation for the world’s leading brands, announced the launch of ‘True Intelligence,’ a new measurement solution designed to provide
Choozle, a prominent omnichannel digital advertising platform and services provider, has significantly enhanced its campaign intelligence capabilities through expanded integration with The Trade Desk’s Kokai
Global advertising technology leader The Trade Desk announced the appointment of Omar Tawakol to its board of directors. A seasoned technology executive, Tawakol brings more
The Trade Desk, a leading global advertising technology company, announced the appointment of Alex Kayyal as Chief Financial Officer (CFO), effective August 21, to drive
A recent study conducted by The Trade Desk, a leading global advertising technology company, highlights a significant challenge for brands in Southeast Asia: ad fatigue.
In doing so, Instacart and The Trade Desk are making it easier than ever for advertisers to leverage retail media data to understand and optimize
For the first time, advertisers can measure and optimize CTV campaign effectiveness using EDO’s syndicated outcomes data in a programmatic platform EDO, the TV outcomes
Global advertising technology leader The Trade Desk announced Deal Desk, a transformational new pillar of its Kokai platform that enables advertisers to manage their strategic
Joint customers can now achieve seamless, privacy-conscious data activation to improve digital advertising campaign performance and measurement across channels The Trade Desk, the global advertising
The Trade Desk is the first global technology platform to integrate new-to-market audiences NIQ, a leading consumer intelligence company, announced a strategic global collaboration with
Global advertising technology leader The Trade Desk announced the appointment of Will Platt-Higgins as Executive Vice President (EVP) of Business Development for North America. In
New Integration Simplifies Advertiser Access to Cineverse’s Massive Content Library Available on C360 Ad Solution Cineverse, a next-generation entertainment studio, announced its strategic partnership with global
The Trade Desk, a leading global advertising technology company, announced the appointment of Vivek Kundra as Chief Operating Officer (COO), effective March 31st. In this
Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll
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