As marketers race to adopt AI, new results underscore the critical role of a strong data foundation in driving real business outcomes TransUnion announced breakthrough
New solution brings together Xumo first-party data and third-party data solutions from TransUnion, The Trade Desk, and LiveRamp to enable privacy-first audience targeting and measurement
First-of-its-kind integration embeds in-theater brand exposure data into TransUnion’s TruAudience cross platform attribution, unlocking full-funnel visibility for advertisers National CineMedia, the largest cinema advertising platform
Marketers’ confidence in measurement has plateaued at a time when it should be rising, according to new research from TransUnion and EMARKETER. The study, The True
Intent IQ, TransUnion, and Involved Media have released results from a joint campaign that highlights how audience amplification strategies can restore scale and deliver strong
As targeting choices become more sophisticated, the impact on return on ad spend compounds — for better or worse An analysis from TransUnion sheds new
Integration Will Deliver Expansive Coverage Across FOX Properties for Advertisers FOX Advertising announced the latest upcoming enhancement to its converged media platform, powered by AdRise,
New TransUnion research highlights consumer expectations, trust issues and the path forward for personalized marketing Nearly four in 10 U.S. consumers (39%) expect brands to
Digital advertising leader will drive business development for TruAudience line of solutions Brian Silver joined TransUnion as Executive Vice President of Marketing Solutions, effective April
TransUnion announced newly commissioned Forrester Consulting research that reveals the uphill battle many marketing teams face in managing fragmented martech systems and identity challenges. However,
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