Performance driven intrinsic in game advertising is entering a new phase as gaming environments become more measurable and outcome focused for advertisers. In a move
Segwise, the AI-first ad creatives platform, announced the launch of AI Creative Analytics, a new tool that helps marketers find winning patterns in their creative data
AdsAdvisor, a comprehensive marketing platform developed by MY.GAMES, has introduced Business Modeling, an innovative financial planning tool specifically crafted to meet the needs of mobile
Bringing deep mobile ecosystem expertise, Digital Turbine strengthens the Coalition’s mission to create a fair and open app economy Digital Turbine, the leading platform powering
Initial campaigns see a 103.6% lift in engagement rate, helping marketers reach target audiences more effectively while boosting ad performance for developers Unity, the leading
GoKart launched its completely redesigned website, showcasing the AdTech industry’s first Offer Server for mobile monetization and in-app advertising that centralizes every direct and network
Scope Technologies Corp. provides an update on development of a comprehensive redesign of its public-facing product site for its QSE Group product website. The revised
New research finds that the top mobile gaming apps are improving customer lifetime value (LTV) by up to 6% by focusing on long-term growth with
Adjust’s Mobile App Trends 2025 report offers marketers a global performance benchmark and blueprint amid app economy’s continued return to growth Global mobile app installs
Mobile gaming app marketers may be missing out on opportunities to uncover high-value users and drive growth in global marke Moloco, a leader in operational
Led by Industry Veterans, Treasure Play is Revolutionizing User Acquisition with AI-Driven Incentives and Smart Quests Treasure Play, the next-generation incentive platform designed to help
Fuel up with free marketing tech insights
