Xumo, a streaming platform joint venture between Comcast and Charter Communications, released a new report that highlights the power of connected TV (CTV) home screen
AdPlayer.Pro extends its ad format portfolio with the upgraded variation of interstitial video. AdPlayer.Pro, a global provider of SaaS video ad technologies, has broadened its
A new study from LG Ad Solutions indicates a fundamental transformation in the advertising world, revealing that the advanced capabilities of connected TV are driving
Teads, the omnichannel outcomes platform for the open internet, recently unveiled the promising results of its new study on CTV HomeScreen advertising, conducted in collaboration
From rising bot fraud to the growing impact of attention metrics, DV’s latest report reveals key trends shaping media quality and performance DoubleVerify, the leading
Store Visits and Sales Are Now the Most Important KPI for Video Buyers; Expectations for Biddable CTV, and Live Sports and Events Rise Video’s transition
Estrella MediaCo, Fuse Media, LG Ad Solutions, Scripps, Spectrum Reach, and Vizio join Universal Ads Universal Ads, which enables brands of any size to seamlessly
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