Cool.co, a forward-thinking platform transforming the intersection of culture and commerce for brands, has named Chris Emme as its new Head of U.S. Advertiser Sales. Emme brings more than two decades of expertise in digital media, advertising sales, and strategic partnerships, positioning him to lead Cool.co’s advertiser sales strategy and spearhead revenue growth throughout the U.S. market.
Throughout his career, Emme has held prominent commercial roles at major companies such as MIQ, Eyeota, and Yahoo. He is recognized for his success in scaling revenue teams, securing high-value enterprise advertiser relationships, and driving innovative advertising solutions. His extensive experience spans critical areas including mobile, programmatic, connected TV (CTV), and location intelligence, making him well-equipped to advance Cool.co’s strategy in an increasingly multi-channel advertising environment.
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Zack Dugow, CEO of Cool.co, highlighted Emme’s exceptional ability to cultivate strong advertiser partnerships that translate into real business growth. Dugow emphasized that Emme’s leadership will be pivotal as the company accelerates its footprint and delivers enhanced CTV attribution and dynamic creative optimization (DCO) outcomes for clients and partners.
In his role, Emme will oversee the acquisition and management of advertisers across the U.S., working alongside agency collaborators and internal teams to broaden Cool.co’s influence across key verticals. His leadership comes at a critical time as Cool.co deepens its investment in advanced advertising technologies and the integration of premium content.
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Expressing enthusiasm about joining Cool.co, Emme remarked on the exciting period of expansion at the company and his eagerness to help agencies and brands harness Cool.co’s attribution-led media solutions. He reflected that the ongoing evolution in digital media campaign execution and creative generation technologies makes it a remarkable time for the advertising industry.
Emme’s appointment marks a strategic move for Cool.co as it continues to enhance its capabilities in CTV media, attribution, and innovative ad solutions, aiming to deliver measurable results and growth for advertisers in an ever-changing digital landscape.
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