Tinuiti, one of the largest independent marketing agencies in the United States, has achieved a significant milestone by securing certification as a partner for Meridian, Google’s advanced measurement platform. This strategic collaboration equips Tinuiti with powerful new tools to enhance its marketing mix modeling (MMM) capabilities, offering clients greater transparency and methodological rigor in an increasingly complex advertising landscape. The certification allows the agency to deliver more accurate, actionable, and analytically sound measurement to drive superior business outcomes.
As a certified Meridian partner, Tinuiti is now uniquely positioned to merge the platform’s open-source framework with its own extensive real-world activation experience and proprietary data technologies. The agency supports brands across the entire spectrum of MMM maturity, from those just beginning with foundational builds to large enterprises requiring sophisticated, enterprise-grade measurement strategies. This new capability is deeply integrated with Tinuiti’s own proprietary technology suite, Bliss Point by Tinuiti, which centers on delivering clear, actionable insights grounded in causal truth.
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According to Kolin Kleveno, SVP and Head of Partnerships at Tinuiti, the certification is a direct reflection of the agency’s commitment to delivering accountable results. “Tinuiti is proud to partner with brands that demand accountability and results, which is why achieving a Meridian certificate marks an exciting development in our ability to do just that. Thanks to our close collaboration with Google, we continue to bring new, powerful solutions to our mutual clients. This certification deepens our ability to build on our own proprietary technology suite of modeling tools within Bliss Point by Tinuiti, and further help marketers at every stage of the MMM journey.”
The partnership hinges on several core principles offered by the Meridian framework. Its innovative foundation introduces advanced methodologies—including Google Query Volume data inclusion and Reach and Frequency modeling—that modernize MMMs to make them more accurate. This is complemented by a commitment to transparency, as Meridian’s open-source code allows for fully customized models tailored to unique business needs, a principle Tinuiti extends through its own transparent reporting. The agency then translates these sophisticated models into actionable strategies, empowering advertisers to confidently develop cross-channel budgets and make informed decisions. Finally, Tinuiti provides an educational layer, offering strategic partnership, training, and ongoing support to help clients navigate every stage of their measurement journey.
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This certification is the latest in a series of strategic moves that underscore a period of significant growth and innovation for Tinuiti. Over the past year, the agency has tripled its Media Agency of Record (AOR) revenue, a testament to the market’s strong demand for its performance-driven, product-led model. This momentum was recently channeled into a powerful new go-to-market message: “Love Growth. Hate Waste,” which encapsulates the agency’s core mission to eliminate inefficiency and drive measurable results. In addition to these milestones, Tinuiti also recently launched a new AI SEO offering, a direct response to the evolution of search engines and the rise of AI-powered platforms like Google AI Overviews, ensuring its clients maintain visibility where critical consumer decisions are made.
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