Tommy Bahama has chosen Aptos ONE, a cloud-native, mobile-first point of sale (POS) platform from unified commerce leader Aptos, to empower its next-generation retail experience. This decision supports the iconic island lifestyle brand’s goal of enhancing guest engagement, streamlining store operations, and fueling multichannel growth strategies, including pop-up retail events.
Tommy Bahama, a subsidiary of Oxford Industries, operates over 160 retail stores 26 of which also feature restaurants and bars in addition to e-commerce and wholesale channels. Dave Boland, the company’s executive vice president of technology, highlighted how essential technology has become in delivering the brand’s unique, sophisticated island lifestyle experience. He emphasized that Aptos ONE will elevate the in-store experience by enabling associates to engage guests personally and seamlessly through increased mobility and faster, intuitive transactions. Rather than confining associates to traditional checkout areas, Aptos ONE allows them to assist customers anywhere on the sales floor, improving convenience and personalization.
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The platform’s composable architecture ensures Tommy Bahama can quickly introduce new capabilities, keeping their retail experience fresh and in tune with customer expectations. Store associates will access real-time inventory, omnichannel selling options, and customer insights, unifying customer interactions across all channels for optimized service.
From an operational standpoint, Tommy Bahama values Aptos ONE for simplifying configuration management with more than 1,000 out-of-the-box settings. David Liu Jr., product manager for retail systems and payment technology, noted that the solution allows quick, cost-effective changes across the store network, reducing complexity.
Seamless integration with Aptos’ broader suite including CRM, order management, merchandising, and sales audit tools ensures a unified commerce approach with consistent data across customers, orders, inventory, and transactions. Flexible integration options also ease connectivity with third-party solutions.
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Aptos ONE’s capabilities will also enhance Tommy Bahama’s pop-up retail initiatives at resorts, beaches, and events by enabling real-time data flow into enterprise systems, scaling these temporary stores more effectively and opening new revenue streams.
Looking ahead, Tommy Bahama is aligned with Aptos’ significant investment in R&D the largest in the company’s history for 2025 which promises accelerated feature releases and a unified data model. Jeremy Grunzweig, Aptos General Manager, praised Tommy Bahama’s commitment to a powerful brand experience, confident that Aptos ONE will support the brand’s evolution and continued growth by enriching every customer interaction in-store and beyond.
In summary, Tommy Bahama’s adoption of Aptos ONE reflects a strategic move toward a highly personalized, efficient, and innovative retail operation, designed to deepen customer engagement and support scalable growth across diverse retail formats.
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