As advertisers demand stronger proof that media exposure leads to real revenue, the convergence of commerce data and contextual intelligence is becoming a defining priority for the MarTech ecosystem. That shift is at the center of the new TripleLift partnership with Attain, which aims to move digital advertising beyond modeled assumptions toward verified, outcomes driven execution. By unifying context and commerce, the two companies are positioning brands to connect media exposure directly to real purchase behavior.
TripleLift, known as a leading creative focused supply side platform, has partnered with Attain, a provider of live consumer permissioned transaction data. The TripleLift partnership with Attain combines Attain real time purchase intelligence with TripleLift contextual and creative signals. Together, the companies say they can help brands reach consumers in the right environments, deliver the right creative message, and validate performance using actual sales outcomes.
At the foundation of the integration are three core capabilities designed to redefine how advertisers interact with audiences. These include closed loop purchasing targeting, sales lift measurement, and real time optimization driven by verified transaction data. Instead of waiting until a campaign ends to assess effectiveness, advertisers can now evaluate performance while campaigns are live and make adjustments based on what is driving purchases.
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Through the partnership, brands can target audiences across display, native, connected TV, and retail media using live purchase signals such as brand loyalty, switching behavior, and spending frequency. Advertisers can also measure incremental sales lift tied directly to exposure and optimize creative and media placement during the campaign using real sales feedback rather than proxy metrics.
“The industry is at a crossroads where privacy-first data must meet premium environments to drive real value,” said Dave Helmreich, CEO of TripleLift. “By integrating Attain’s purchase intelligence with our publisher-first signals and creative technology, we aren’t just placing ads, we are ensuring those ads are delivered in contexts proven to drive engagement and, ultimately, real business outcomes.”
Early results from the TripleLift partnership with Attain show significant scale across major consumer categories. According to the companies, addressability reaches 85 to 90 percent across major soft drink purchaser segments, 90 to 95 percent among big box retailer shoppers, and 93 to 95 percent across leading quick service restaurant and dining categories. This level of coverage enables brands to activate commerce driven strategies at scale without sacrificing reach.
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“Marketers today need more than just views, they need validated outcomes,” said Brian Mandelbaum, CEO at Attain. “Partnering with TripleLift allows us to enable brands to use live purchase data to not only find their best customers but to optimize their creative strategy in real-time based on what is actually moving the needle at the register.”
The partnership is built on consumer permissioned and publisher first data frameworks, emphasizing privacy, compliance, and transparency. For publishers, the integration is designed to strengthen premium environments, increase demand, and improve yield while maintaining respectful ad experiences. For advertisers, it offers a clearer line between media exposure and purchase behavior.
As privacy regulations tighten and reliance on identity based tracking continues to decline, the TripleLift partnership with Attain highlights a broader industry shift. By linking contextual relevance with verified commerce outcomes, the collaboration signals how advertising can evolve toward accountability, trust, and measurable impact in the next phase of digital media.
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