Triton Digital has introduced a new artificial intelligence powered platform called AdBuilder AI, aimed at transforming how smaller advertisers access digital audio inventory. The company, a major global provider of technology and services for digital audio, podcasting and broadcast radio, says the new product will help partners bring in fresh revenue by creating an easier path for small and medium sized businesses to enter the audio marketplace. Instead of depending solely on large buyers with hands on support, Triton’s partners will be able to reach a new class of advertisers that are typically difficult to serve through traditional processes.
AdBuilder AI gives each partner its own branded marketplace where advertisers can create, plan and pay for campaigns on their own. The result is a self service buying environment that does not require existing teams to add more staff or redirect attention away from core accounts. Amber Hunsaker, Director of Product Management at Triton Digital, explained the significance of the platform by saying “AdBuilder AI helps partners capture a new wave of emerging advertisers with minimal operational lift. It streamlines the entire workflow, creative, trafficking, and billing. Our partners can grow revenue from a historically hard to serve tier without changing how they operate.”
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The platform focuses on simplicity for businesses that may not have marketing experience. All it takes is a short creative prompt, and the system produces high quality audio advertising using artificial intelligence generated voice, multilingual features and built in sound design. This approach eliminates the kind of approvals and production delays that have often slowed down audio advertising for smaller brands.
Behind the scenes, the platform is fully integrated with the Triton Ad Platform, commonly known as TAP, giving companies complete visibility and control over the inventory and creative running through the system. They can still manage pricing, pacing and campaign approval settings while the platform handles fulfillment and creative assembly automatically.
Branding flexibility is another central component. Partners can configure the appearance and setup of their own instance including their logo, web address, currency, preferred language, pricing guidelines and suggested targeting options. This allows them to introduce a new revenue channel without diluting their branding or altering established operations.
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Antonio Ibarra Fariña, CEO of Grupo ACIR, highlighted the benefit for emerging advertisers by saying “AdBuilder AI makes it easier than ever to support smaller advertisers. With our strong presence in México, we see this as a powerful way to serve small and mid sized businesses more efficiently and at scale. This is one more step to strengthen Grupo ACIR’s and iHeartRadio’s leadership in digital radio.”
For small business owners, the experience is built to be fully intuitive. They get automated campaign building tools, creative delivered instantly, clear reporting as their campaign runs and the convenience of paying with a credit card. Because everything is automated, there is no requirement for agency support or expertise in media buying. Triton Digital believes this simplicity will help draw many more advertisers into the world of digital audio for the first time, creating growth opportunities for its partners at a moment when demand for audio content continues to rise worldwide.
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