As podcast advertising and audience tracking continue to grow, having reliable market-level data has become essential for publishers and marketers in the MarTech world. To meet this need, Triton Digital has introduced a new Podcast Metrics Industry Feature Set. This tool offers deeper benchmarking and competitive insights for podcast publishers around the globe.
Triton Digital, which offers technology and services to the digital audio, podcast, and broadcast radio industries, announced that this new feature expands its existing Podcast Metrics offering by giving access to aggregated industry data. The update lets publishers not only track their own performance but also compare it with the broader podcast market across the top twenty podcast markets globally, as well as a worldwide perspective.
“D introducing these industry features marks a major step in how publishers can understand their performance,” said Daryl Battaglia, SVP of Measurement at Triton Digital. “For the first time, they can compare their growth, audience behavior, and market position against aggregated industry data measured by Triton. These insights help publishers find new opportunities and communicate their value more effectively.”
Before this update, Podcast Metrics users could only get insights based on their own shows and episodes. Now, with the Industry Feature Set, Triton collects data from all publishers within its system to show broader trends, market share, and audience behavior. The data is reported by country, allowing publishers to evaluate their performance both locally and globally.
The new features include industry download benchmarks that let publishers see how their shows and episodes stack up against the overall market. The tool also allows analysis across different episode release windows, helping publishers understand both short-term and long-term listening patterns. Market share reports show a publisher’s portion of the Triton-measured podcast ecosystem, while audience composition insights reveal how listening habits vary by device, genre, and playback environment.
BBC Studios worked as a proof-of-concept partner during development, giving early feedback that helped shape the feature.
“We are proud that our collaborative development process with our Research & Insight team led to this new feature set,” said Helen Pendlebury, Commercial & Business Development Director for Audio at BBC Studios. “At BBC Studios, we are committed to creating and nurturing the highest quality podcast storytelling that we can share with audiences globally. This new functionality takes our understanding of performance to the next level and represents a significant advancement for the entire podcasting community.”
For marketers and advertisers, the expanded Podcast Metrics Industry Feature Set builds confidence in podcast measurement by offering standardized, market-wide context. By making it easier to compare across markets and listening behaviors, Triton Digital is positioning its Podcast Metrics platform as a more strategic tool for planning and valuation within the podcast advertising space.
Recommended Marketing News:
- Nexxen and H/L Partner To Drive Smarter CTV Advertising Performance
- EDO Launches ChatEDO To Accelerate TV Outcome Measurement
- New Intuit Mailchimp Report Highlights What Marketers Miss at Opt-in
For media inquiries, you can write to our MarTech Newsroom at info@intentamplify.com
