Viamedia has officially rebranded as Viamedia.ai, signaling a bold shift from its television roots toward an AI-driven, omni-channel advertising platform. The transformation leverages the recent acquisition of LocalFactor, a tech-enabled digital advertising company, merging Viamedia’s scale and operator relationships with LocalFactor’s AI-powered tools and proprietary data. This integration aims to simplify the complex process of managing campaigns across traditional TV, streaming, and digital channels, offering advertisers a unified platform for planning, activation, and measurement.
David Solomon, CEO of Viamedia.ai, explained, “We’re not just rebranding—we’re reimagining how advertising should work. Our AI eliminates the complexity that has plagued multi-channel campaigns for years. What used to take weeks of coordination now happens in seconds.” By dropping “TV” from its name, the company underscores its evolution into a future-ready ad tech provider that combines industry expertise with cutting-edge innovation.
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Traditionally, advertisers have struggled with fragmented campaigns, juggling multiple vendors, inconsistent messaging, and scattered data signals, all of which slow launches and obscure performance measurement. Viamedia.ai addresses these challenges by unifying planning, enabling simultaneous campaign activation across linear TV, connected TV, and digital channels, and continuously optimizing performance through AI-driven insights.
Evan Rutchik, President and Chief Strategy Officer, highlighted the competitive advantage this offers: “Ultimately, this move will drive greater demand for our partners’ supply, resulting in increased revenues across all Viamedia supply partnerships. No one else is integrating linear and digital data and inventory at our scale and speed. I’m so proud of our team’s commitment to building innovative and privacy-compliant solutions that anticipate the market’s needs.”
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Early results from the integrated platform indicate a 40% faster campaign deployment compared with traditional multi-vendor approaches, unified measurement across all channels, and enhanced consumer privacy protections. The system combines proven technologies such as Parrot ADS for ad insertion, Geo-Graph™ for cookieless, micro-local targeting, and LFID for privacy-compliant audience segmentation, now seamlessly operating together for the first time.
For brands and agencies, the rebrand offers tangible benefits: reducing vendor management complexity, accelerating campaign launches, improving performance through unified measurement, and maintaining local relevance while achieving national reach. By harnessing AI and proprietary data, Viamedia.ai positions itself as a disruptor in the ad tech space, offering a streamlined, efficient, and future-ready solution for advertisers navigating a fragmented media landscape.
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