The convergence of digital out of home and streaming video is creating new opportunities for brands to reach consumers beyond traditional screens. VIOOH partners with Atmosphere TV in a new strategic agreement designed to give advertisers programmatic access to one of the largest place based streaming TV networks in the world, strengthening the role of DOOH within the broader MarTech and omnichannel advertising ecosystem.
VIOOH, a global premium digital out of home supply side platform, announced the partnership with Atmosphere TV to expand access to premium video inventory across the UK, North America, and Australia. Through the integration, advertisers can now programmatically activate campaigns across more than 60000 venues that collectively generate over one billion monthly impressions.
Atmosphere TV is positioned as the world’s largest streaming TV platform built specifically for businesses. Its network reaches more than 150 million viewers each month through over 30 channels of audio optional, brand safe content. With more than 85 percent market share in North America’s place based streaming sector, the platform is embedded in high dwell time environments such as restaurants, bars, gyms, airports, hotels, and office buildings.
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The partnership significantly enhances the value proposition for advertisers seeking attention in physical spaces where consumers are relaxed and engaged. Average viewing times across Atmosphere TV venues reach approximately 40 minutes, while locations enabled by the platform see a 40 percent increase in visits during major sporting events. These factors make the inventory particularly attractive during premium viewing moments when audiences are more receptive to brand messaging.
“Atmosphere TV opens up a completely new advertising opportunity reaching audiences in the moments when they’re relaxed, engaged and spending quality time in venues they’ve actively chosen to visit,” said Gavin Wilson, Global Chief Commercial Officer at VIOOH. “With 40 plus minute average dwell times and 100 percent viewable, non skippable inventory, advertisers can connect with consumers who are genuinely attentive. The programmatic capabilities we’re bringing to this partnership mean brands can target by venue type, location and even activate around live sporting events. It’s place based advertising at its most sophisticated.”
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From Atmosphere TV’s perspective, the partnership brings greater flexibility and buying precision to its already scaled network. “Partnering with VIOOH brings a new level of programmatic sophistication to our offering,” said Ryan Spicer, Chief Revenue Officer at Atmosphere TV. “Our platform already delivers exceptional reach and engagement for advertisers. Now, through VIOOH’s technology and global marketplace, brands can access our inventory with the flexibility and precision that VIOOH programmatic enables.”
Through VIOOH’s supply side platform, Atmosphere TV inventory is now available with advanced targeting options based on content, audience, geography, context, business type, and live events. Advertisers can use first and third party data and activate campaigns around tentpole moments such as live sports, with video formats ranging from six to 90 seconds and multiple programmatic buying models.
As VIOOH partners with Atmosphere TV, the collaboration highlights how DOOH and streaming environments are merging into a single, data driven channel. For marketers, the partnership represents a step forward in reaching consumers at moments of high attention and intent, reinforcing the growing importance of programmatic place based video within modern media strategies.
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