
Nordic Programmatic DOOH Adoption Outpaces Global Average
32% of all Nordic campaigns included programmatic DOOH in the past 12 months, outpacing the 2024 global average of 28%. Nordic marketers expect their programmatic
32% of all Nordic campaigns included programmatic DOOH in the past 12 months, outpacing the 2024 global average of 28%. Nordic marketers expect their programmatic
Integration unlocks real-time buying, dynamic targeting, and smarter campaign delivery across Elevision’s high-impact UAE and UK inventory Elevision, the UAE’s leading digital-out-of-home (DOOH) media company,
MCDecaux, Japan branch office of JCDecaux, the number one outdoor advertising company worldwide, announces that MCDecaux is launching the programmatic purchase of the premium digital
The leading premium global digital out of home (DOOH) supply-side platform, VIOOH, announced a new nationwide programmatic media owner partnership in France. Collaborating with French
ECN, a world leading digital out of home office media publisher, announced a new partnership with VIOOH, a premium global digital out-of-home (DOOH) supply-side platform.
Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll
VIOOH, the leading premium global digital out of home (DOOH) supply-side platform, announced its full year emissions intensity (an objective measure of carbon efficiency) for
VIOOH, the leading premium global digital out of home (DOOH) supply-side platform, announced its full year emissions intensity (an objective measure of carbon efficiency) for
BackLite Media, a leading out-of-home (OOH) advertising company in the UAE, is proud to announce an exciting new partnership with VIOOH, a leading premium global digital
Programmatic-only buys have increased, with almost half (47%) of marketers now exclusively using this method, an increase of 18 percentage points year-over-year. VIOOH, the leading
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