Programmatic DOOH Adoption Rate Expected to Increase in the UK to 36 Percent in the Next 18 Months
Programmatic-only buys have increased, with almost half (47%) of marketers now exclusively using this method, an increase of 18 percentage points year-over-year. VIOOH, the leading premium global digital out of home (DOOH) supply-side platform, released its annual research into the…
