The role of artificial intelligence in shaping the future of digital experiences continues to expand, making leadership decisions in this area especially important for the MarTech ecosystem. WP Engine has announced the appointment of Thierry Muller as vice president of AI products, reinforcing its strategy to bring advanced AI capabilities to the open web. The move reflects WP Engine focus on helping WordPress users adapt as AI agents increasingly influence how content is created, discovered, and consumed.
WP Engine said Muller will join its product and engineering leadership team to guide the company most critical AI initiatives. His appointment comes as WP Engine sharpens its focus on the intersection of open source technology and the evolving relationship between human users and intelligent agents operating across the web.
Artificial intelligence is expected to contribute an estimated 15.7 trillion dollars to the global economy by 2030, and WP Engine is positioning itself to ensure WordPress sites are not left behind. The company has been expanding its AI Toolkit to make advanced capabilities more accessible for customers. These include tools such as Smart Search AI for semantic search, AI powered recommendations for personalization, an MCP server, and a managed vector database designed to support the creation of new AI driven digital experiences.
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“Thierry’s leadership will be instrumental as WP Engine creates solutions to ensure customers’ content is available to their visitors wherever they are, and in creating experiences that serve the evolving dual nature of the web,” said Ramadass Prabhakar, chief technology officer at WP Engine.
Muller brings a blend of entrepreneurial thinking and enterprise scale experience to his new role. Most recently, he served as an engineering lead at Google, where he held the role of Head of Web Abstractions Activation. During his time at Google, Muller was responsible for initiatives that connected product innovation with the open source ecosystem, giving him firsthand insight into how large platforms interact with community driven technologies.
His connection to the WordPress community runs deep. Before joining Google, Muller was Engineering Director at XWP, where he led teams delivering complex enterprise solutions built on WordPress. He is also the founder of the Beans WordPress Theme Framework, an open source project that challenged traditional approaches to WordPress theming and performance.
“The open web is facing its most significant evolution in a decade,” said Muller. “The rise of AI agents requires a new approach to product strategy. Together, we are building the next generation of tools businesses need to thrive in this new digital landscape, ensuring their sites are optimized for the humans they serve and the AI agents shaping how the web is experienced.”
For marketers, developers, and publishers, the appointment signals WP Engine intent to play a leading role as AI becomes embedded into content management, personalization, and discovery. As AI agents increasingly act as intermediaries between brands and audiences, WP Engine leadership investment highlights how critical AI readiness has become for the future of WordPress powered experiences.
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